Conference Agenda

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Saturday – 17 October

Welcome to all City Sightseeing Delegates – Václav Havel Airport Prague (All Day)


Transfer from the airport to the hotel – Registration and welcome pack collection


9:00 City Sightseeing Prague bus tour

10:30 Official group photo of the 2026 CS Annual Conference

11:00 Walking Tour

Explore the Old Town and Jewish Quarter. Departure from the Republic Square.

Dress code: City Sightseeing hoodie.


12:30 Free time

Lunch at a restaurant of your choice.


15:00 Leisure Activities:

• Visit to “Pilsner Urquell: The Original Beer Experience”
• Visit to the Prague Castle
• Workshop at “Pragl – Prague Glass Experience”
• Cycling Tour

Meeting point: Hotel Lobby.


19:15 Welcome Dinner

Dress code: Smart casual.

Sunday – 18 October

Welcome to all City Sightseeing Delegates – Václav Havel Airport Prague (All Day)


Transfer from the airport to the hotel – Registration and welcome pack collection


9:00 Day trip to Kutná Hora

A UNESCO World Heritage Site.

Dress code: Comfortable clothing and footwear recommended.


11:00 Visit to the Sedlec Abbey

Discover one of the Czech Republic’s most remarkable historical landmarks.


12:00 Visit to Saint Barbara’s Church & Walking Tour through the town

Explore the stunning Gothic cathedral and the charming streets of Kutná Hora.


13:00 Lunch

Lunch Enjoy a selection of local specialities.


15:00 Free time

Take the opportunity to browse local boutiques, pick up unique souvenirs, or simply soak up the town’s atmosphere.


16:00 Return to Prague


Free evening

Monday – 19 October (morning)

9:00 Host welcome

Enrique Ybarra
Founder & CEO, City Sightseeing Worldwide

James Wray
Managing Director, City Sightseeing Prague


9:10 Leading in the era of AI

David Carmona
Vice-President, Microsoft Discovery & Quantum


9:40 Why Branding Matters More Than Ever… and Ever

Andy Stalman, “Mr. Branding”
Co-Founder & CEO, TOTEM Branding


10:10 Coffee break


10:25 City Sightseeing Worldwide Update & Vision

Enrique Ybarra
Founder & CEO, City Sightseeing Worldwide


10:55 Tech News

Carlos Monsalve
Head of IT, City Sightseeing Worldwide


11:10 City Sightseeing App: “One App. Every City”

Ignacio Santos
Project Manager, City Sightseeing Worldwide


11:30 Digital Revolution: A New Marketing Era

Irene Miranda
Head of Digital Marketing, City Sightseeing Worldwide


11:50 From Distribution to Growth

Julia Achalram
Head of OTAs, Product & Connectivity, City Sightseeing Worldwide
Patricia García
Connectivity Manager, City Sightseeing Worldwide
Tim Tooher
Product Manager, City Sightseeing Worldwide


12:10 From Sightseeing to Destination Experiences: The Cruise Opportunity

Marta Villalba
Head of Cruise, City Sightseeing Worldwide


12:30 Global Brand Unification & AI Applied to Design

Rocío Aparcero
Head of Marketing & Communications, City Sightseeing Worldwide


12:50 Lunch

Monday – 19 October (afternoon)

14:00 City Sightseeing Cares: “Together, We Change Lives”

María Molina
CS Cares Ambassador, City Sightseeing Worldwide
Alicia Garrido
CS Cares Project Specialist, City Sightseeing Worldwide


14:20 Ayats Spotlight


14:40 Guiding the Way Forward

Stewart Miller
Senior Destination Manager, GetYourGuide


15:05 Panel #1: One Product, Many Channels: How Should Operators Manage Pricing?

Participants:
George Grimley (City Sightseeing Belfast)
Matthew Callow (City Sightseeing London)
Roberto Aguiar (City Sightseeing Dublin)
Jeanbert Gatt (City Sightseeing Malta)
Moderator: Julia Achalram


15:45 Spinach Vibes: “Good Vibes, Green Rides”


16:00 UNVI Spotlight


16:15 End of Business Day 1


19:30 Departure to the Gala Dinner & Awards Ceremony

Dress code: Formal (suit and tie).

Tuesday – 20 October

9:30 Panel #2: AI In Our Operations

Participants:
Jerónimo Cárdenas (City Sightseeing Worldwide)
Manu Ríos (City Sightseeing Dubai)
Sergei Lavrentyev (City Sightseeing Russia)
Moderator: Ignacio Santos


10:15 Protecting the Sights We See

Joel Tasche
Founder, CleanHub


10:40 Coffee break


10:55 Creating Experiences That Matter: The Future of Cruise Tourism and Destination Partnerships

Evangelos Tountas
Director, Ports & Destinations, Cruise Lines International Association (CLIA)


11:20 Panel #3: Beyond Transportation: What Will Cruise Guests Want in 2030?

Participants:
Evangelos Tountas (CLIA)
Marie Johansson (City Sightseeing Scandinavia)
Marko Zvono (City Sightseeing Dubrovnik)
Moderator: Marta Villalba


12:25 Panel #4: Reviews, AI and sales: reputation is the deciding factor before the trip

Participants:
Julia Achalram (City Sightseeing Worldwide)
Rute Neto (City Sightseeing Porto)
James Wray (City Sightseeing Prague)
Jesús Ruiz (City Sightseeing New Orleans)
Moderator: Mari Carmen Valero


13:10 Conference Overview & Open Forum


13:15 End of Conference


13:30 Lunch

Speakers

David Carmona

Vice President
Microsoft Discovery and Quantum

David Carmona leads Microsoft’s strategy, incubation, and ecosystem for emerging technologies, spanning Artificial Intelligence for Science and R&D, Quantum Computing, and Robotics. Over his 25-year career at Microsoft, David has held a wide range of leadership roles across both engineering and business. He has led the incubation of some of Microsoft’s most important businesses, including its cloud development platform and Artificial Intelligence, where he led the strategy and incubation of Microsoft AI at its inception more than a decade ago, turning AI innovation from Microsoft’s research labs into a global-scale Enterprise platform.

David is the author of the O’Reilly book “The AI Organization,” which explores Microsoft’s internal AI transformation journey, and he is a frequent international speaker on innovation culture, frontier technologies, and the business transformation in the AI and Quantum era.

Andy Stalman

CEO & Co-Founder
TOTEM Branding

Andy Stalman, internationally known as “Mr. Branding,” is one of the world’s leading authorities on branding, identity, innovation, and business transformation. With over 30 years of experience, he has led strategic projects across five continents, helping companies, cities, institutions, and governments build stronger, more human, purpose-driven brands.

He is the co-founder and CEO of TOTEM Branding, as well as a professor, strategic advisor, and international keynote speaker. His work combines strategic vision, creativity, technology, sustainability, and social impact.

His books BrandOffOn, HumanOffOn, and TOTEM explore the evolution of branding and humanity in the digital age. He has taught at prestigious international institutions and is recognized for inspiring leaders and organizations to create meaningful, future-ready brands that connect people and purpose.

Stewart Miller

Senior Account Manager
GetYourGuide

Stewart is a Senior Account Manager at GetYourGuide, where he partners with some of the platform’s top tours and attractions suppliers to drive growth across global markets. Over the past 3 years, Stewart has worked closely with City Sightseeing, helping the brand expand its distribution, optimise pricing and availability, and reach millions of travelers through GetYourGuide’s marketplace.

With a strong focus on building long-term supplier relationships, Stewart combines data-driven insights with hands-on account strategy to help partners like City Sightseeing unlock new revenue opportunities and stay ahead in a competitive travel landscape. He is passionate about the tours and attractions industry and enjoys collaborating with suppliers to bring memorable experiences to travelers worldwide.

Evangelos Tountas

Director Ports & Destinations
Cruise Lines International Association

Dr. Evangelos Tountas is Director, Ports and Destinations, Europe at Cruise Lines International Association (CLIA), where he leads strategic initiatives related to port development, destination stewardship, and stakeholder engagement across Europe. In this role, he supports the cruise sector’s sustainable growth and fosters collaboration between cruise lines, local authorities, and international institutions.

Evangelos joined CLIA following a career in European institutions, most recently serving as Legal and Policy Officer at the European Commission’s Directorate- General for Sustainable Mobility and Transport (DG MOVE), where he leaded the Single Sky Regulatory Committee (SSC), coordinating the work of European Member States, facilitating expert input, and ensuring that regulatory and policy measures reflected the interests of the European Commission and all categories of key aviation stakeholder groups.

Before joining the Commission, he worked as an accredited advisor to the European Parliament, advising on foreign affairs, international trade, and defense and security policy. He holds a PhD in Global Political Economy from Panteion University of Athens, where his research focused on international economic organizations. A multilingual and seasoned policy expert, Evangelos brings expertise in European transport policy, international relations, and economic diplomacy.

Joel Tasche

Founder & Co-CEO
CleanHub

Joel Tasche is the Founder and Co-CEO of CleanHub, a Berlin-based environmental technology company on a mission to collect plastic before pollution begins. In six years, he has built a global network of waste management systems that has recovered almost 35,000 tonnes of plastic waste and has been backed by more than 400 brand partners.

Joel’s path into the plastics space wasn’t a conventional one. By his own account, he wasn’t an environmentalist when he started CleanHub. He was simply someone who loved the outdoors, from skiing in the Austrian Alps to sailing and swimming. It was years of travel and surfing, and repeatedly confronting plastic pollution on coastlines around the world, that pushed him to dedicate his career to keeping plastic out of the ocean.

Guide

Conference Hotel

NH Collection Prague Carlo IV

The 5* NH Collection Prague Carlo IV is a splendid Neo-Renaissance palace with elegant rooms, an award-winning spa, and fine dining—just steps from Old Town and Prague’s iconic landmarks. Located on the Senovážné náměstí 13 in the centre of Prague, just a ten-minute walk from Old Town Square, the hotel allows guests to explore the city’s numerous monuments and museums, while inside the hotel is one of the city’s largest wellness spas.

For more information, visit the NH Collection Prague Carlo IV website.

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